Cricket hits a six with a new SA tech-driven fan experience


Johannesburg, December 20, 2023 – Amidst the backdrop of South Africa’s 8-wicket defeat against India in the Pink Day One Day International, Zapper and its partners DP World Wanderers Stadium introduced an innovative fan experience system in South Africa yesterday. This innovation, particularly poignant given the match’s outcome, allowed fans to immerse themselves in the game without missing a moment. At one stage, had you left your seat for food and beverage, you would have missed three wickets leaving South Africa at 57/6.

Innovative Payment and Ordering System

Zapper’s CEO, Mike Bryer, reflected on the day’s events: “It was a tough day for the team today. But, ironically, it was a day that you couldn’t afford to leave your seat for long, due to the pace of the match itself. Our new QR code-based ordering system meant fans didn’t have to leave their seats, a small consolation as the team faced a tough challenge on the field. We’re proud to have provided a service that enhanced their experience, even during some pretty tense moments.”

Enhancing Fan Engagement in Trying Times

Brecht Mohonathan, CFO of Lions Cricket Union, added, “In a game where every second was crucial, our digital solution ensured fans could stay glued to their seats, supporting the team, while still enjoying the amenities of the stadium. So, embracing the fourth industrial revolution, we are embracing the use of digital technology and understanding the needs of our fans from a digital perspective. We continue to deepen our full fan experience with a one-stop solution through a single app where you can make your ticket purchases, your food and beverage purchases, before you enter the match and collect it at the stadium or have it personally delivered to your seat. It has been great to work with Zapper on this.”

A Future of Digital Integration in Sports

The successful implementation of this digital initiative marks a significant advancement in sports entertainment. The plan to expand these services stadium-wide promises to revolutionise how fans engage with the game, especially during high-stakes matches.

Resilience and Innovation

This initiative is a testament to South Africa’s resilience and commitment to innovation, offering fans a new way to experience the game, even amid the highs and lows of cricket. “It’s about enhancing the fan experience, making every moment count, regardless of the score,” concluded Bryer.

Video explainer here:

Brandstories Disclaimer:

Brandstories is not liable for the contents of the information published on this platform. The information which subscribers publish on this website is for general information purposes only and Brandstories facilitates the ability for viewers and subscribers to access this platform. Subscribers who publish their content on Brandstories are held responsible for their own content. This includes ensuring that it is factually accurate, grammatically correct, free of spelling errors, and does not contain unsavoury content that could result in legal action. In the case of linguistic translations, the onus is on the client to ensure that the translation is accurate. In no event does Brandstories make representations or warranties of any kind, expressed or implied about the completeness, accuracy, reliability, suitability or availability with respect to the information supplied and published. This website includes links to other websites, including third party websites. Brandstories does not recommend, endorse or support any views that are held by subscribers publishing information, and within these links provided. Furthermore, Brandstories does not have control over the nature, contents and availability of information contained on these sites. Any form of reliance readers and consumers may place on information published on Brandstories is strictly at their own risk. Brandstories makes every effort to ensure that the website is up and running smoothly at all times, however Brandstories does not take responsibility for, and will not be held liable for times when the website is temporarily unavailable due to technical glitches that are beyond our control.

Established for 20 years, the MediaWeb Group has built a reputation for the highest quality of digital storytelling and content distribution, specifically for industry-leading brands. This has been achieved by a two-decade journey of selecting an extensive network of senior writers, journalists, producers and videographers who create world-class content for distribution across media channels.