Alinea – a Flux Masterclass Series


Presented by Flux Trend Experts
As the country adjusts, tentatively, to Level 2 lockdown restrictions, business owners are eager to restart their businesses amidst a decimated economy.

However, as Flux has observed in the past four months, the Great Staggering is going to be not only a challenging period but will also last longer than we thought.
Re-opening for business is no longer a guarantee of instant recovery. Too much has changed: thriving businesses have had to close, approximately 3 million jobs have been lost in South Africa. Consumer mindsets as well as disposable incomes have shifted. Supply chains have been altered and new communication channels have to be navigated.

As was highlighted in our business solutions masterclass“many companies have little choice but to begin some revamping of their business models: the pandemic has made sure that either their customers are no longer where they were or have no need of what they are selling”.
[Lessons in corporate reinvention – FTW]

In response to our survey with business owners (who were asked, “what is the most pressing business challenge you are facing?”), along with the ideas and insights we were able to research for them, Flux Trends will now host three interlinked masterclasses, all of which are key to reviving or re-thinking business models. This applies specifically for B2C companies and addresses the challenges that will play out in the next six to nine months – a crucial period for business survival and recovery.

1. Retail: Wednesday 16 September 2020
Our first masterclass focuses on the retail sector. Five months of lockdown have radically altered consumer behaviour. It is not only personal priorities that have been reassessed, but how imposed forays into eCommerce have changed shopping habits. These changes have in turn had a ripple effect on logistics and supply chain management.

The crucial question retailers need to ask is: “How relevant is my product or service now, and how does it fit into a changed consumer mindset?”

2. Marketing: Wednesday 23 September 2020
In our initial survey to business owners, the challenges around marketing were frequently brought up. How to market and engage during a pandemic? The appropriateness of marketing aggressively? The language of empathy? For social media marketing, which platform – when there is digital and screen fatigue?

The crucial question marketers need to ask is: How do I create trust and customer engagement in a saturated information landscape?

3. Innovation & entrepreneurship: Wednesday 30 September 2020
One of the more surprising outcomes of the pandemic and lockdown was seeing new, innovative business models emerging – against all odds – servicing communities off the traditional corporate radar. These new start-ups have unearthed opportunities that will have established brands and businesses kicking themselves for not identifying what was right under their noses.

Innovation will be critical during the Great Staggering, and one of Flux’s key services is to help corporate companies scale innovation. 
After Flux’s inaugural Solution Based Innovation Tour earlier this year we’ve amassed enough case studies and methodologies to help companies instil a culture of innovation into their organisations.

Still not convinced that this is for you?

September is traditionally the time for companies to begin rolling out their new strategies. 2020 has upended all those business cycles. It might be too soon to even talk about the proverbial “green shoots” for our battered economy but there is no reason we can’t plant those seeds right now. The pandemic has ensured that assumptions and forecasts have been zero-based. Matching the current velocity of change is the new “survive or thrive” factor.

This masterclass series is designed not only to help your business survive the rest of 2020, but also to thrive in 2021. 

Why Alinea?
Alinea aka the Pilcrow ( ¶ ) is used to designate a new paragraph, or new line of thought. It’s time to rethink.

Alinea can also refer to a beautiful and smart, kind and strong woman capable of achieving any goal in life. Just what the world needs right now.

Join us. An insight from our masterclass might just unlock the future of your company

Time: 10h00 – 11h30

  1. Retail: Wednesday, 16 September 2020
  2. Marketing: Wednesday, 23 September 2020
  3. Innovation: Wednesday, 30 September 2020
Address: In the comfort of your home
Cost: R300.00 per person per event.
Group bookings over 10 can contact Bethea Clayton directly on [email protected] for a special discount. 
Click here to book your seat

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Flux Trends distils the barrage of information that is hurled at us in the digital era. We identify and analyse macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that influence social dynamics and therefore, our business interactions. We package this information into digestible chunks, allowing small or corporate companies to assess the current landscape and formulate new, forward thinking, marketing, branding and business strategies. In short, we translate trends as business strategy. Flux Trends is not your usual trends forecasting agency. We look at what’s happening in the world, right here, right now, enabling you to make quick, short-term strategies in a world that is constantly in a state of FLUX. Flux identifies trends that affect the way in which we live and work in the 21st century. We join the dots for you so your business can stay ahead of the curve.