For the Love of Good Food – Where Cooking and Communities Come Together

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For the Love of Good Food – Where Cooking and Communities Come Together

Local really is lekker as IOL launches a free listing and marketing platform for food-related businesses –  eatlocal.org.za

Cape Town, 26 July 2021Online news portal IOL has launched a dynamic free listing and marketing platform –www.eatlocal.org.za– to connect neighborhood food-related businesses to their local communities in a bid to support and boost local and help keep the national economy going.

Many chefs, cooks and business owners have been forced to pivot their culinary endeavors due to the economic fallout because of the Covid-19 pandemic and restrictions. Additionally, the pandemic has also seen the launch of new businesses in this sector with many of the population needing to consider alternative sources of income.  Either way, #EatLocal can assist with providing access to clientele through its marketing drives across its appropriate platforms and channels.

Registration on the #EatLocal platform is free and is as simple as logging onto the website and completing a form.  Thereafter, IOL and #EatLocal activates their considerable content marketing clout to write and publish reviews and stories about the people behind the business and the food/product in question and motivates as to why it deserves to be enjoyed by as many people as possible.

“Let’s find every possible way to support our favorite restaurants, small food businesses, our favorite servers and the many home industry initiatives in our neighborhoods as they struggle to survive in the face of COVID-19 and the lockdown,” encouraged Lance Witten, Chief Audience Officer at IOL.

“IOL is throwing its muscle behind the #eatlocal initiative in offering a free platform to all restaurants and home industries, big and small, to market their specials, to let South Africans know about their Covid-safe initiatives and to support one another now and beyond the other side of this pandemic,” said Witten recommending businesses sign-up to make the most of every marketing avenue open to them.

Communities can also support local restaurants by visiting eatlocal.org.za, joining the #EatLocal Facebook community, and following the hashtag #EatLocal on social media, and encouraging small food businesses to list on the site.
Putting food on your table helps keep food on theirs.

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People are at the heart and soul of Independent Media. We are one of South Africa’s leading multi-platform content companies. Our stable of fine, quality publications includes 20 of the country’s most prominent newspapers with The Star in Johannesburg, Cape Times and Cape Argus in Cape Town and The Mercury in Durban firmly entrenched in millions of households throughout South Africans. African Independent is the only title that serves the African continent and I’solezwe lesiXhosa provides the daily news to millions of literate Xhosas in the Eastern Cape. Business Report is South Africa’s largest business newspaper. Independent Online, popularly known as IOL, is Independent’s current digital offering and brings millions of readers breaking news as events happen in the country and around the world. With a growing daily unique online audience, iol.co.za is one of the largest news and information websites in South Africa.