Content sharing makes the digital and analogue worlds go round. Here’s why.
Sharing has always been a part of our intrinsic makeup, from painting pictures of hunting exploits on cave walls millennia ago for lone explorers to find, to sharing content with the world in an instant via multiple digital platforms. We live in a world with a culture of sharing.
“People share to grow and enrich new and existing relationships,” says Chanel Hardman, country director for South Africa at SHAREit Group. “In a digital age, more people feel the need to make connections through mobile devices, whether that’s building and rebuilding connections with family and friends, or connecting with brands and causes that resonate with them.”
Although completed a while ago, a New York Times study still effectively captures the essence of why people want to share content: we now live in the Information Age, and we share more content from more sources with more people more often and more quickly.
People share content to bring value and entertaining content to others and to grow and nourish our relationships. They share content to define themselves, and to achieve self-fulfilment – and they share content to spread the word about causes or brands that are meaningful to them.
And in doing so, they also share with each other and discover new content, discover new commerce offers, discover new videos, and then use sharing platform as a way to find more things to share with their friends.
“SHAREit is like the airdrop of the Android ecosystem, which is able to productize users’ core social behaviour of sharing things with friends and sharing things with the family,” says Hardman.
“The deep and rich imperatives that inspire us to share content with our peers often need more functionality than short messaging services can offer,” she says. “Consumers – particularly in regions where data is costly or in erratic supply – prefer to share rich multimedia content like large files, music, pictures and games via a platform that doesn’t require active WiFi, or demand mobile data.”
A peer-to-peer sharing format that is more social ecosystem than social platform, like SHAREit, helps the 69% of online consumers who want to share information because it allows them to feel more involved in the world, and do so while being confident that they’re reaching an engaged and interested audience.
Just as important as having an engaging and targeted sharing platform is being mindful of how shared content is curated, Hardman adds. “Having a platform to share information with others doesn’t mean that we should dismiss the notion of creating and maintaining boundaries of what we share, whether it’s to protect reputation, mental health, or to carefully manage just how much the world out there has access to each individual’s information.
“That’s why an app-based environment that lets users manage their own connections so that people with similar interests can share content with audiences that they intend to connect with, is so meaningful,” she continues.
With the world needing, making and finding new ways to connect with others and share their experiences and feelings in a post-pandemic environment, consumers are choosing the most innovative, effective and efficient ways to share their content. According to the 14th edition of the AppsFlyer Performance Report released in 2022, SHAREit ranked fourth globally in terms of volume and power rankings within non-gaming categories, and seventh in in-app purchases, across its 2.4 billion downloads in more than 150 countries.
More than an instant content-sharing platform, SHAREit provides opportunities for brands to connect with targeted audiences who have already expressed a resonance with their brand or industry, achieving an exceptional return on investment.
For example, in 2021, SHAREit ran a campaign for a well-known streaming company with the aim of driving mass traffic to its site, and in turn, driving sign-ups. The campaign angle “Discover a universe …” resonated perfectly with SHAREit’s users and the product offering that SHAREit offers. On just one day, the campaign delivered more than 310 000 impressions on a premium ad unit, creating mass reach and awareness.
On a smaller campaign, data shows that users with ‘intent’ or higher interest in the campaign engaged with this ad unit, and this part of the execution delivered higher than usual click-through rates compared to other campaigns.
“Users appreciate advertising when it resonates with them, and the creatives are well thought through,” says Hardman. “The average click-through rate on the placement was 3.15% across all units – almost four times higher than the industry standard.”
With people’s need to share and engage with content being as old as the ages, and the quest for a meaningful and accessible platform that offers an engaging user experience to do this continuing, despite the numerous options available, users will always choose the service that responds to their needs efficiently, and appropriately.
Brandstories Disclaimer:
Brandstories is not liable for the contents of the information published on this platform. The information which subscribers publish on this website is for general information purposes only and Brandstories facilitates the ability for viewers and subscribers to access this platform. Subscribers who publish their content on Brandstories are held responsible for their own content. This includes ensuring that it is factually accurate, grammatically correct, free of spelling errors, and does not contain unsavoury content that could result in legal action. In the case of linguistic translations, the onus is on the client to ensure that the translation is accurate. In no event does Brandstories make representations or warranties of any kind, expressed or implied about the completeness, accuracy, reliability, suitability or availability with respect to the information supplied and published. This website includes links to other websites, including third party websites. Brandstories does not recommend, endorse or support any views that are held by subscribers publishing information, and within these links provided. Furthermore, Brandstories does not have control over the nature, contents and availability of information contained on these sites. Any form of reliance readers and consumers may place on information published on Brandstories is strictly at their own risk. Brandstories makes every effort to ensure that the website is up and running smoothly at all times, however Brandstories does not take responsibility for, and will not be held liable for times when the website is temporarily unavailable due to technical glitches that are beyond our control.
You may also like
-
The quest for certainty in e-commerce delivery
-
When it comes to parcel delivery, few names resonate on a global scale quite like DPD. The company’s reach, credibility, and the esteemed network it belongs to are nothing short of phenomenal. In this article, we delve into the vast expanse of DPD and its associated companies around the world, unveiling a picture of unmatched expertise and commitment. At its core, DPD South Africa is backed by Geopost, the majority shareholder. Geopost, a true multinational juggernaut, operates in 49 countries across all continents. It boasts an extensive network of expert delivery brands, each a leader in its respective domain. These include DPD, Chronopost, SEUR, BRT, Speedy, and Jadlog, collectively serving as a testament to Geopost’s global prominence. With 57,000 dedicated employees, Geopost is on a mission to make commerce more convenient, profitable, and sustainable for its customers and the communities it serves. A remarkable feat is Geopost’s commitment to becoming an international reference in sustainable delivery. It stands as the first global delivery company to have its roadmap to Net Zero by 2040 approved by the Science Based Targets initiative (SBTi). Geopost’s influence spans borders and is setting an industry standard that others can only aspire to reach. Local Partnerships and Powerhouses In the local arena, DPD South Africa enjoys the support of The Laser Group, a minority shareholder. The Laser Group is a proudly South African company, proudly majority black-owned, and holds the distinction of being one of the largest independent logistics businesses in the country. This local collaboration adds a uniquely South African touch to the global excellence that DPD embodies. An International Partner of Unmatched Stature Geopost, with its DPDgroup, reigns supreme as the largest international parcel delivery network in Europe. DPDgroup seamlessly blends innovative technology with local knowledge, creating a flexible and user-friendly service that benefits both shippers and shoppers. Geopost’s revolutionary Predict service, for instance, has set a new industry standard for convenience, ensuring that customers stay closely connected with their deliveries. With a colossal workforce of 122,000 delivery experts and an astonishing network of more than 58,000 Pickup points, DPDgroup achieves an awe-inspiring feat – delivering 8.4 million parcels each day, amounting to a staggering 1.9 billion parcels annually. The Global Success Story Continues The DPD business units function as the parcel delivery network of GeoPost, a holding company with sales soaring to €11 billion in 2021. Geopost is owned by Le Groupe La Poste, underlining the significance and reach of DPD’s corporate family. In sum, DPD isn’t just a parcel delivery company; it’s a global powerhouse that epitomizes excellence in logistics. Its association with Geopost and the extensive network of delivery brands it encompasses speaks volumes about its global standing. DPD isn’t just delivering parcels; it’s delivering on a promise of unparalleled service, worldwide. By the Numbers: DPD’s Global Impact Number of parcels delivered every single day: 7.5 million Annual Revenue: €11 billion Countries DPD can ship to via its network or partners: +230 Delivery Experts: 97,000 Countries in which DPD operates: 50 Number of parcels delivered per year: 1.9 billion https://www.dpd.com/za/en/
-
Driving tech integration to accelerate business growth
-
Survive or thrive: SA’s SMEs are needing fast capital
-
Cricket hits a six with a new SA tech-driven fan experience